Challenges
Avi needs a website and mobile prototype that can be sent into development. They have two prospective target users–childcare center owners (who provide space and equipment for Avi to use during their hours of operation) and parents (who are using the services for childcare).
Research the users to understand their needs from both ends.
Determine the KPIs.
Create a visually appealing UI.
Provide a way to show childcare center owners the value added when using Avi.
Design a platform that connects the users and service via safety and trust → This is the business’ brand!
Interview Trends
Users preferred mobile over web
Monitor options, Web cam, full transparency with meals and learning schedule
Payment options, Flat fee, Pay per visit
Qualification standard for Staff
Child safety protocols
Pluses and Deltas
Users want to receive reliable, best-in-class childcare services during after business hours, which include nights and weekends because they don’t want to miss work, business and personal opportunities.
Problem Statement
UX Scope
Mid Fi Wireframes
Design System
Usability Test
Test how our design decisions meet both business KPIs and user needs.
Prove that our design solutions solve users’ problems.
Prove that the suggested navigation is intuitive and clear to users.
Identify users’ points of confusion.
learn more about users’ behavior and preferences.
Gather ideas for future development.
